2027 General Membership Dinner - New Communication Essentials - Why & How Old Ways Don’t Work & How to Break Through the Noise
Date and Time
Wednesday Mar 3, 2027
5:30 PM - 8:30 PM EST
5:30 - 6:30 Social Hour
6:30 Dinner Seating
7:00 Presentation
Location
Weber's Inn
3050 Jackson Avenue
Ann Arbor, Michigan 48103
Fees/Admission
REGISTRATION REQUIRED! The first member representative from your company is free.
Additional Representatives may attend for $40 with pre-registration.
If you must cancel, please do so before 12:00pm on Wednesday, February 24th. If you cancel after this time, you may be subject to a fee if we are unable to fill your spot.
Website
Contact Information
Colleen Muscat
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Description
New Communication Essentials — Why & How Old Ways Don’t Work & How to Break Through the Noise
Homeowners have built immunity to sales-as-usual — mass emails and scripted pitches trigger an automatic mental filter. Breaking through requires a pattern interrupt, not more volume.
- Old outreach fails because it’s predictable, not because it’s poorly executed
- Prospects react to how you sell, not just what you sell
- Curiosity and questions bypass defenses that pitches trigger
- Earning attention beats demanding it
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